***This session is included with your 2026 HRC Conference registration***

SMPS Foundation Emerging Trends Roundtable  

SMPS Foundation’s Emerging Trends Roundtable is a must-attend pre-conference experience at Heartland Regional Conference. This powerful session previews the 2027 Emerging Trends in A/E/C Marketing & Business Development research, developed in collaboration with research partner Stambaugh Ness. Led by Foundation President and President-Elect, the roundtable brings together industry leaders to examine what’s emerging, exchange strategies, and contribute to the next chapter of SMPS Foundation research.

What You'll Gain

• Preview Key Findings: Explore highlights from the SMPS Foundation's 2027 research report, released in July and available for members to download for free.
• Strategic Dialogue: Engage in facilitated discussions with fellow executives on how firms are adapting to trends in marketing, business development, and client relationships.
• Shape the Future: Contribute insights that may be included in the next edition of the Emerging Trends report.

Who Should Attend

• CMOs, Principals, and Marketing and BD Leaders
• Firm Executives across Marketing, BD and Operations
• CPSMs, SMPS Fellows, and Foundation Supporters

Position your firm ahead of the curve, this is the conversation that will define what’s next in A/E/C marketing and business development.